Hi, I'm Erin

The Deets

I'm a florapreneur with a die hard work ethic and a passion for curating dreamy and innovative floral creations.


After 18 years in the floral industry, I've been blessed with many awards and published in a variety of blogs. I am living my dream.


I wake up every day excited and thankful for what I do, who I get to work with (that's you!) and what I get to create. With each creation, I grow a bit more as a designer, and I  develop a better understanding of my favorite artistic medium - flowers. Each delicate bloom has a purpose, it's own shape and its own place in overall design. It's up to me to figure out that puzzle. And boy do I like puzzles!


When I'm not designing, I enjoy spending time with the love of my life, AKA Superhubs Garrett. He is undoubtedly my favorite person in the world, and he makes me laugh, drives me crazy (in a good way - most of the time) and is my #1 supporter.


I, along with Superhubs, take care of my mother who was diagnosed with Alzheimer's in 2016. I am a strong supporter of the Alzheimers Association. In our shop, I've dedicated an arrangement to my mother, and 25 percent of the sale of our bouquet benefits our local San Luis Obispo, Alzheimer's Association.


Garrett and I live on five acres in Arroyo Grande, CA where we've planted, grown and harvested several crops of veggies and flowers - we get better at farming every year. This special parcel of land is called By the Light of the Moon, and it's magical when, on a summer evening, we look up and see a ton of stars as we listen to our cricket and frog friends sing their songs against the quiet.


I would love to travel more as there is something special about exploring new cities and cultures that breathes fresh air and inspiration into my soul.


Speaking of inspiration, let's chat about what inspires me... MUSIC. I love music, especially big band jazz that includes the likes of Benny Goodman, Ella Fitzgerald and Louis Armstrong. The music calms me and transports me to a tranquil place. Don't get me wrong, I love me some jazz, but I love all music. Without music, I wouldn't be able to dance. Tap is another passion of mine, with ballet coming in a strong second. No matter what, if I'm out on the town and hear a good song, I'll bust a move! You might catch me doing the original running man or the Q-Tip, but hey, that's me.


When I'm not busy with business books, trade magazines, self improvement or perusing the web for additional floral knowledge, you might find me hiking, biking, playing with my cats, napping, gardening and going to the movies - stuff I wish I had more time for...


There's a lot more to tell, but I hope we get to meet and talk about you! Until then, as Dory says, "Just Keep Swimming."

My Cat Obsession, Mew

It's true. I'm obsessed with kittens, a.k.a. cats. I live on five acres in Arroyo Grande, and when I moved in I found a load of feral cats. I've successfully caught, neutered, and adopted out nearly 30 cats. Needless to say, after my hubs and flowers, cats are my passion. When you come to my shop, you'll meet our shop cat, Max. He's been our friend for many years and now is officially our 'catbassador' due to his parents relocating! 


If you're so inclined, feel welcome to donate to our local shelters to save even more of our feline friends! Visit donation pages at:


San Luis Obispo County Animal Shelter


The Feline Network


Woods Humane Society

Thanks For Being Here!